SickKids VS:
One Million Strong
After 7 years of intensive fundraising, SickKids was close to a major milestone: One million donors.
To celebrate this incredible feat and invite donors to help us make history, we used real patient Bravery Beads to show the world just how many battles donors have helped us overcome.
To support the online videos and live OOH donation tracker, we also created giant Bravery Bead installations around Ontario for greater impact. We shared the story behind the beads on social amplified the reach.
