I make words behave.

Words can be wild. Unruly. Stubborn.

They can sprawl, overpromise, underdeliver, confuse, insult. They can turn confidence into arrogance, simplicity into dullness, and a “limited-time offer” into “probably a scam.”

I don’t just find words that sound pretty (though they also totally do). I make sure they do their job.

For over 13 years as a Copywriter and Creative Director, I’ve been shaping brand voices, crafting campaigns, and bringing big ideas to life for SickKids, McDonald’s, Walmart, TD Bank, and more.

Now, as a freelance word-slinger, idea generator, and strategic schemer, I help brands take ideas further—refining the messaging, the concept, and the execution.

Because good creativity isn’t just about saying the right thing. It’s about making sure it’s heard the right way.

Got creative that needs direction? Let’s fix that.