SickKids VS:
Heal the Future
In 2023, SickKids declared their biggest goal yet: to launch Precision Child Health and advance the standard of child healthcare.
The problem: No one knows what the heck that means. With care based in artificial intelligence, genomic sequencing and big data, Precision Child Health can be cold and complex to explain.
For donors to rally around it, we needed to make it human. So we showed them the future. And asked them to help us heal it.
Nation Wide TD Spot inspired by Nathan, a real SickKids patient.
Online and social videos featuring real doctor quotes.
Toronto Young and Dundas takeover