Die Slo Sauces

An exciting exercise in brand development for a start-up with a yummy sauce and a bold vision: Create the anti-health-food health food.

From the tagline to the label, from the website to in-store executions, every word was chosen to shake up the health food aisle. This wasn’t about blending in—it was about making a statement. A sharp, cheeky, unapologetic one.

The result? A start-up that went from a bold idea to a Best New Product nominee in under a year.